New York Strip Clubs: Rupert Murdoch’s Motley Empire (Fortune Classic, 1984)
Apart from the weekly Star and the San Antonio News, Murdoch’s lowdown journalism isn’t working its magic in the U.S. Sensational news coverage, more sports, and expensive promotion gimmicks have won readers: circulation at the Post is up to 960,000, nearly double the readership when Murdoch took over. Murdoch’s brightening, as he calls it, has boosted the Boston Herald’s circulation from 247,000 to 318,000 — a 28% gain – in just one year.
But advertisers haven’t been eager to push their products in papers with headlines that scream HEADLESS BODY IN TOPLESS BAR or GRISLY FIND IN VETERANS HOSPITAL (two classics from the Post). The Herald has made only a small dent in the Boston Globe’s 85% share of advertising revenues. “We’ve got a long, long way to go,” Murdoch admits. “The Globe is our most formidable competitor in any U.S. city. They don’t like me and I don’t get on with them. They’re very high class.”