New York Adult Entertainment: Where a Meal Can Cost a Fortune, 99¢ Pizza Catches On
He said that he made roughly 15 cents to 20 cents profit per slice and that it was not unusual for one 99¢ Fresh location to produce up to 450 pies a day. His pizza is so cheap some customers treat him like a wholesaler, ordering dozens of pies in the morning and selling the slices elsewhere — for $2 each.
At lunchtime the other day at Ninth Avenue and 41st Street, 13 men and women stood on the sidewalk outside 99¢ Fresh, impatiently ordering and impatiently eating slices amid the ambiance of ungentrified Hell’s Kitchen: idling delivery trucks near the rear of the Port Authority Bus Terminal, a barking dog named Leo someone tied up down the block, a prostitute who hurried by saying something about $150 for a half-hour and a bearded homeless man with a cane who spoke loudly to himself about the size of the average bear. He ate two slices.